This could at least be one of the reasons why our clients still experience a need for a turnaround of their commercial departments. Or perhaps company managers have just become wiser after the crisis and respond more quickly and forcefully to a lack of profitability than before the crisis when symptoms of illnesses were tolerated to a higher extent.

Ideally, you would always adapt agilely and continuously to market conditions and would therefore not need to do a turnaround, but there could be several reasons why you would have to execute a turnaround of the commercial department despite vigilant management.

Read the full article here.